CRM for manufacturers

A CRM records what a company knows about its customers and prospects, and how enquiries are handled. POM Sales is the CRM in POM: enquiries with owner, response deadline and status, prospects before a customer master record exists, sales territories with an account manager per customer, and Customer 360, which shows in one view everything POM knows about a customer. From the enquiry you go straight to the quote.

Because the quote is a sales document, and sales documents belong to POM Warenwirtschaft. POM Sales covers the stage before – enquiry, prospect, customer history – while Warenwirtschaft covers the path from quote through order confirmation and delivery note to the invoice. That is why the configurator includes POM Warenwirtschaft automatically. The customer master and contacts stay in the core.

It does not get lost. In POM Sales every enquiry is a record with owner, response deadline and status – not an email in one person’s inbox. Whoever steps in sees what is open and by when an answer is due, and finds the whole customer history in Customer 360. Everyone in sales talks to the customer with the same knowledge.

Not today. Sales opportunities, forecasts and a sales & operations preview are on the roadmap and not part of today’s licence. POM Sales covers enquiries, prospects, Customer 360, sales territories with account managers and the path from enquiry to quote; alternatively, you can request a costing from the enquiry as a task. You can try what is included today for 30 days without a contract.